Pick a Day

Featured Category : Promotions

November 18, 2006 With the aid of a private jet, Jay-Z plays seven 30-minute sets across the US in one day to promote his comeback album, Kingdom Come.

October 1, 1994 Megadeth become the first artist to launch an official website, staking a claim on the newly public World Wide Web. The site includes a chat room, photo gallery and song snippets.More

March 26, 1987 Nike begins airing a commercial using the Beatles song "Revolution," marking the first time an original version of a Beatles song is used in an ad.More

September 25, 1981 The Rolling Stones start their US tour with a concert at JFK Stadium in Philadelphia, where they play to a crowd of 90,000. The tour is sponsored by musk maker Jovan, establishing a new paradigm for corporate involvement.More

March 26, 1971 The Rolling Stones' lips and tongue logo appears for the first time when it is used on VIP passes for their show at the Marquee Club in London.More

December 15, 1969 John Lennon and Yoko Ono launch the "War Is Over" campaign with billboards declaring peace around the world.More

October 3, 2025 Taylor Swift hypes her latest album, The Life Of A Showgirl, with an extreme marketing campaign that entices fans to unlock musical clues hidden behind orange doors in 12 cities around the world.More

October 27, 2023 Adidas issues the Korn collection, finally partnering with the group 27 years after they released their song "A.D.I.D.A.S." The song actually has nothing to do with the company - the title is a play on the phrase "All Day I Dream About Sex."

November 2, 2012 Brian Eno's new album LUX is previewed for travelers at Tokyo International Airport, a fitting move for a composer whose 1978 album Ambient 1: Music for Airports was designed for such purpose.

May 26, 2007 Def Jam Records gives away 10,000 umbrellas to promote Rihanna's single "Umbrella." Totes later teams with the singer to launch a Rihanna line of umbrellas.

June 17, 2004 T.I. shoots a promotional video from Fulton County Jail, where he has been incarcerated for two months on a parole violation. A jail supervisor is fired over the video, which features guards and other inmates as extras.

November 6, 2001 In an early effort at online try-before-you-buy, Virgin Records posts 90-second clips of the songs from Mick Jagger's upcoming album Goddess in the Doorway.

November 14, 2000 The Offspring celebrate the release of their album Conspiracy of One by giving $1 million to 14-year-old Ashley Hitchcock, who by downloading their single "Original Prankster" was entered to win. Hitchcock beats out three other finalists in an Offspring trivia contest broadcast on MTV to take the prize. She wins by identifying Noodles as the oldest member of the band.

March 30, 1989 To help promote Bon Jovi's album New Jersey, MTV gives away Jon Bon Jovi's childhood home (which they bought from his parents) to contest winners Jay and Judy Frappier. "This is the place where I learned about the finer things in life," Jon said in promos for the contest. "Like rock and roll and women."

January 24, 1980 Clever marketing: Pink Floyd advertise their upcoming world tour to promote their album The Wall with a special billboard on Los Angeles' Sunset Strip that is gradually covered up each day with a brick until an entire wall is built over it.