August 17, 2004 The venerable "Like A Rock" ad campaign comes to an end, as Chevy stops using the song and ends their association with Bob Seger. The 1986 song wasn't written for Chevy, but was used in the ads since 1989. Two years later, John Mellencamp's "Our Country" becomes the Silverado theme.
June 29, 1985 New York's Cooper-Hewitt museum fetches a record $2,299,000 for John Lennon's "Roller," a 1965 Rolls Royce Phantom V painted groovy psychedelic colors by Apple associates The Fool.
August 8, 1970 Enjoying some libations at a nearby bar before her concert at the Capitol Theatre in Port Chester, New York, Janis Joplin writes the song "Mercedes Benz," which she sings that night. Joplin does just one more show before her death.
August 24, 1967 Keith Moon, drummer for The Who, drives his Lincoln Continental (not a Rolls Royce, as is often thought), into the swimming pool at the Holiday Inn in Flint, Michigan, to celebrate his 21st birthday, earning the entire band a lifetime ban from the chain.
December 2, 1961 Elvis Presley fills in an automobile insurance form. He lists a 1950 Chevy one-ton truck, a pink 1955 Cadillac Sedan, a 1958 Harley-Davidson and a 1960 Rolls-Royce.More from this Category