August 17, 2004 The venerable "Like A Rock" ad campaign comes to an end, as Chevy stops using the song and ends their association with Bob Seger. The 1986 song wasn't written for Chevy, but was used in the ads since 1989. Two years later, John Mellencamp's "Our Country" becomes the Silverado theme.
January 11, 1998 Nike debuts its "I Can" commercial, introducing the British band The Verve to a wide American audience with the song "Bitter Sweet Symphony." The song becomes the band's only hit in the States, which is bittersweet because they had to sign away royalties to the song to get the publishing rights to the string sample.
September 30, 1989 Bette Midler is awarded $400,000 in her lawsuit against the Ford Motor Company, which had her former backing singer Ula Hedwig sing Midler's hit "Do You Want To Dance" in a 1985 commercial for the Mercury Sable. The verdict means that companies can't purposely imitate the vocals of a famous singer in advertisements without consent.
March 1, 1985 Ford licenses The Beatles "Help!" for a commercial, marking the first time one of their songs is used in a TV ad.
January 18, 1971 The McCann-Erickson advertising agency takes a meeting with British songwriters Roger Cook and Roger Greenaway to record a Coca-Cola commercial with the group the New Seekers, which becomes "I'd Like To Teach The World To Sing."More
February 27, 1984 The Jacksons' Pepsi commercial premieres on MTV.
July 12, 1971 Radio stations start running a Coke commercial called "I'd Like To Buy The World A Coke," sung by The New Seekers. It is later used a TV commercial showing young people from around the world singing on a hillside. The New Seekers later record a full version of the song as "I'd Like To Teach The World To Sing," which becomes a huge hit.More from this Category
©2019 Songfacts®, LLC